ABOUT ROOM TO REWARD
Discover how the magic began!
We are a young, small charity making big waves in the hospitality and charity sectors, bringing the two together to say ‘thank you’ to those who make the world a better place.
What Happens to Unsold Hotel Rooms?
Until the creation of R2R, nothing! In fact, on average, there are approximately 140,000 hotel rooms sitting empty and unused every night in the U.K. This amounts to £5 billion worth of wasted assets every year.
An unsold hotel room can obviously never be sold again. So, rather than have that room go unsold, why not give a ‘thank you’ break to someone who truly deserves it?
This thought struck our founder, Nic Roach, in 2015 and – bam! – Room to Reward was born.
EASY, EFFICIENT, EFFECTIVE
R2R works on a simple premise that works for everybody
Hotels are able to put their unsold rooms to great use and recognise the invaluable contribution of volunteers.
Charities and voluntary groups are able to say ‘thank you’ to their Hidden Heroes in a meaningful, tangible way without impacting their own budget.
Most importantly, the inspirational Hidden Heroes are able to enjoy a well-earned break and take some time back for themselves having given so much to others.
From humble beginnings and a handful of hotels, we now partner with over 330 properties throughout the U.K. By donating their unsold hotel rooms. they are helping make a small difference to those who make such a big difference to others.
The wonderful support of our hotel partners is the bedrock on which the rest of R2R is built. Their participation makes the whole thing possible and we have been blown away by the level of support we continue to receive.
Over 500 Hidden Heroes have been nominated to R2R. It has been our privilege to read their inspirational stories and recognise their extraordinary dedication to helping others.
OUR VALUES & MISSION
Room to Reward is all about saying ‘thank you’ to the Hidden Heroes. We are here to celebrate their impact, recognise the difference they make and give back just a fraction of the time they have selflessly dedicated to helping others.
It’s also about utilising what would otherwise be a wasted asset. Until now, an unsold hotel room was simply seen as an unavoidable, inevitable consequence of running a hotel. With R2R, that wasted asset becomes a truly memorable experience for a truly special person.
WE CAN DONATE £1 MILLION WORTH OF BREAKS WITH LESS THAN 1% OF ANNUAL UNSOLD HOTEL ROOMS
Simon Says are delighted to be supported by “Room to Reward”. Their generosity has given us an opportunity to recognize and thank a few of our hard working volunteers. The application process is simple and it is so lovely for us to be able to give something back. A huge thank you, to Adam and all the Trustees of Room To Reward.”
Regarding what the nomination has meant to us, I think it is possibly one of the kindest gestures of thanks we have ever received, I can’t honestly remember the last time we had a relaxing break away properly and with finances being tight it was looking very unlikely for this year too. As with all sixteen year olds my son’s upmost thoughts are with GCSE exams this summer but with his Asperger’s and the anxiety levels this unfortunately is an even more stressful time for him than most. This short break after his exams has given him something positive to look forward too. I cannot express enough how grateful we are for your kindness and support. Thank you.”
"Room to Reward is a genius concept. Simple, effective, highly motivational and something that you should be taking part in. Collectively we can make a real difference to the lives of those who deserve our thanks and applause.“