Tag Archives: Splendid Hospitality Group

Room to Reward Aims to Donate £1m of Hotel Stays

Founder and Chair of Trustees Nicolas Roach set out Room Reward’s aim to donate in excess of £1million pounds worth of stays to deserving charity volunteers and frontline staff. Speaking at Room to Reward’s official Launch Lunch at the St Ermins, London, last week, Nicolas drew the hospitality sector’s attention to the huge number of unsold rooms being wasted each week in the UK. Nicolas stated: “The total number of unsold rooms each night in the UK is 140,000,” he explained. “That means that with a room rate of only £100, each week the lost value to the industry is £100m per week. We are talking about billions every year – at least £5b is a conservative estimate.” With this in mind, £1million pounds worth of stays donated to the charity sector represents only 0.02% of the overall number of … Continue reading

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