Our Trustees


Nicolas Roach – Chairman of Nicolas James Group and Harbour Hotels

“I am absolutely delighted that we have been able to facilitate this initiative. We have all known that there are so many hidden heroes in charities who do amazing work for others and whose efforts often go unsung.”

Nicolas Roach is a Chartered Accountant who qualified with Price Waterhouse Coopers in 1995. He has been developing (and retaining) property for over 20 years.

Executive Chairman of the Nicolas James Group and Founder of ‘Room to Reward’, it was Nicolas Roach’s ownership of what is fast becoming one of the UK’s most exciting luxury hotel groups, ‘Harbour Hotels’, that opened his eyes to the simple and effective way the hotel industry can say ‘thank you’ to the hidden heroes in charities, through the ‘Room to Reward’ programme.

The Harbour Hotel Group now spans 13 coastal, country and city locations across the UK. Each hotel is located in a premium setting, with renowned dining and luxurious facilities. From sensational views to stepping out into the heart of a city, the Group offers an exceptional variety of locations. www.harbourhotels.co.uk.


David Guile – Executive Leadership Coach

David has over 29 years of hospitality experience, having enjoyed continuous service with 2 leading hotel companies – Forte Hotels and Macdonald Hotels and Resorts.

Having been appointed Chief Executive Officer of Macdonald Hotels and Resorts in 2008, he established the business as a leading UK hotel company with a strong track record of financial success and industry recognition.

Following six successful years as CEO of Macdonald Hotels and Resorts, David stepped down at the end of 2014 to develop his own Executive Leadership Coaching Business. David’s debut leadership book, ‘Potential’ is to be released in early 2017.


Bob Lowndes – Director of the Autism Education Trust

The Autism Education Trust is a voluntary sector programme to raise standards and increase capacity in the education system’s response to children and young people on the autism spectrum.

Prior to this appointment, Bob spent twenty-one years as Chief Executive Officer of Autism Wessex and has over thirty-five years’ experience in the voluntary sector. Autism Wessex is a leading UK regional charity providing high-quality specialist services for people affected by autism and associated difficulties across the counties of Dorset, Hampshire, Wiltshire and Somerset.

Out of work, Bob sails, runs, plays the guitar and with son, Henry, supports AFC Bournemouth.

Bob is extremely proud to be a trustee of Room to Reward.

Our Ambassadors


Robin Sheppard – Executive Chairman of Bespoke Hotels

Robin Sheppard co-founded Bespoke Hotel Management in 2000 and has grown the group’s portfolio to now own or manage an eclectic mix of 170+ properties.

Robin has won a plethora of awards, including the Queens Award to industry for export achievement, ‘Hotel of the Year’ four times, Egon Ronay Stars, RAC Blue Ribbons, Michelin Stars and many AA Rosettes. After training with British Transport Hotels at the Old Course at St Andrews, he worked as GM for the Historic House hotels group, the Lygon Arms, and Hilton Hotels for whom he opened the Royal Berkshire in 1988, where Robin was selected as Egon Ronay’s ‘Hotelier of the Year’. Robin was the driving force behind the multi-award-winning five star Hotel Gotham in Manchester, including both the ‘Hottest’ and the ‘Coolest’ hotel at the same time!

Passionate about improving standards of hospitality for the disabled, Robin’s most recent campaign is the Bespoke Access Awards. This is a competition designed to promote innovation and design excellence in the provision of facilities for disabled customers, launched at the House of Lords and run in conjunction with the RIBA. He is a Trustee of the Institute of Hospitality and GAIN, the charity support group for Guillain-Barré Syndrome sufferers. Robin is a Visiting Fellow of Oxford Brookes.


Ufi Ibrahim

Before joining the BHA in 2010, Ufi was Chief Operations Officer of the World Travel & Tourism Council (WTTC), where, working with governments and industry across the world, she advised on policymaking and the development of planning frameworks for economic and social prosperity through the long-term success of travel and tourism. As a keen promoter of public and private sector dialogue, she was pivotal in the establishment of the Global Travel & Tourism Summit – the annual meeting of world leaders to discuss and agree on key priorities for the industry

Ufi Ibrahim is the former Chief Executive of the British Hospitality Association (BHA), the national trade association for the hospitality and tourism industry, representing more than 40,000 businesses across the UK. Since joining the BHA, she spearheaded groundbreaking initiatives including; the establishment of the Tourism Industry Council – a joint government and industry working coalition where she serves as a member and is chaired by the UK Minister for Tourism, the Agenda ‘300,000 Jobs by 2020’ (unifying 40,000 businesses to drive the political and economic agenda for growth) and The Big Hospitality Conversation (targeting the creation of 60,000 new career opportunities for 16 to 24 year olds across the UK by 2016) and The Hospitality & Tourism Summit (the ‘Davos’ of the UK industry).

Paul Callingham -Managing Director Starboard Hotels

Paul started in commercial Real Estate in the mid 70’s. In 1988, Paul, together with his partners incorporated Roselodge Group, to purchase and manage hotels and residential property in London and ultimately throughout the country, working with local authorities and Central Government.
Paul founded Starboard Hotels in 2006, which today is an award-winning owner and operator of world leading franchised hotel brands such as Ibis (Accor), Holiday Inn Express (IHG), Days Inn (Wyndham) and Best Western, situated throughout the UK.
Starboard based in Beaconsfield, now own and operate 13 hotels providing over 1,050 bedrooms across four international mid-market brands, with more acquisitions planned for 2017. Hotels within the portfolio include the Ibis Gatwick, Plymouth, Leicester, Sheffield, and Birmingham Bordesley Circus, Best Western Plus Epping Forest, Best Western Carlton Hotel Blackpool, Days Inn Wetherby, Holiday Inn Express Greenock, Leeds Armouries, Burnley, Tamworth & Ramsgate.

Mark Lever – CEO of the National Autistic Society

“The pastoral care of volunteers and staff is of great importance”

Mark Lever joined as National Autistic Society CEO in March 2008. He sits on the Department of Health’s Autism Programme Board and Social Care Reference Group.

The NAS is the UK’s leading organisation for people affected by autism. The NAS run eight independent autism specific schools and delivers thousands of packages of community-based support for autistic adults.

Prior to the NAS, Mark worked for 12 years at the Women’s Royal Voluntary Service (WRVS), holding a range of roles, including, Director of Strategic Development and Operations and then CEO.

Tracey Bleakley – Chief Executive of Hospice UK

Tracey Bleakley was appointed Chief Executive of Hospice UK in 2015. Hospice UK is a national hospice charity which supports and champions the work of more than 200 hospice care providers across the country.

Prior to her role at Hospice, UK Tracey was Chief Executive of the Association of Police and Crime Commissioners and has worked at an executive level in the charitable and public sector since 2009. Tracey was appointed to the board of the Insolvency Service by Business Minister Jo Swinson, and is a trustee of the Money Advice Trust and Mid Bedfordshire Citizens Advice, a member of the BBC Charity Advisory Committee, a fellow of ACEVO


Inderneel Singh, Managing Director, The May Fair Hotel

A Chartered Accountant, Inderneel trained with KPMG before joining Edwardian Hotels London as Business Development Manager. Inderneel has been General Manager, and subsequently Managing Director, of The May Fair Hotel since 2014.

Luke Cameron, Co-Founder, Nicest Jobs

Starting his blogging journey 4 years ago, Luke set on a quest to do a random act of kindness every single day for a year and blog about his experiences in 2014, which shot to him to viral stardom. He now holds the title of the ‘Nicest Man in Britain’ and spends his days tirelessly working to support charities across the UK along with running his business which significantly contributes to charitable causes.