Discover how the magic began!

We are a young, small charity making big waves in the hospitality and charity sectors, bringing the two together to say ‘thank you’ to those who make the world a better place.


Our story began in 2015 with a moment of inspiration. We realised that, every day of the week, there must be hotel rooms across the country going empty. After a little digging, we discovered that, on average, there are approximately 140,000 hotel rooms sitting empty and unused every night in the U.K. This amounts to £5 billion worth of wasted assets every year.

Surely there’s a better use for these rooms than just going to waste?…

… we thought and – eureka! – Room to Reward was born.


The idea is a simple one that represents a win for everybody.

This meant…

Hoteliers are able to make use of their empty rooms and give something back to those truly deserving

Charities are able to say ‘thank you’ to their amazing volunteers in a way that doesn’t impact their own budgets

Most importantly, the inspirational Hidden Heroes are able to enjoy a well-earned break.

We started life with just a handful of hotels and charities!

We now partner with more than 325 hotels and over 220 charities throughout the UK.


We are a charities’ charity. A mechanism for them to give something back to their outstanding volunteers who really deserve some special recognition. A way of giving them back just some of the time they have selflessly given to others.

Our initiative is all about saying ‘thank you’ to the Hidden Heroes, so whether charities want to use us as an add-on to their own recognition scheme, a sponsor for a special award/s or simply through the usual ongoing nomination process, we are here and ready!

Our first major mission is to reach £1 million worth of donated stays. It’s a big target, but with so many inspirational people doing so many amazing things, we believe we can reach it.

The Hidden Heroes are out there!

We just need to find them! Mandy is just one example of what Room to Reward is all about. You can watch her video below.

  • Simon Says are delighted to be supported by “Room to Reward”. Their generosity has given us an opportunity to recognize and thank a few of our hard working volunteers. The application process is simple and it is so lovely for us to be able to give something back. A huge thank you, to Adam and all the Trustees of Room To Reward.”

    Simon Says
    Simon Says Georgie Bennet, Chief Operations Officer
  • Regarding what the nomination has meant to us, I think it is possibly one of the kindest gestures of thanks we have ever received, I can’t honestly remember the last time we had a relaxing break away properly and with finances being tight it was looking very unlikely for this year too. As with all sixteen year olds my son’s upmost thoughts are with GCSE exams this summer but with his Asperger’s and the anxiety levels this unfortunately is an even more stressful time for him than most. This short break after his exams has given him something positive to look forward too. I cannot express enough how grateful we are for your kindness and support. Thank you.”

    Mind Dorset
    Mind Dorset Hidden Hero
  • "Room to Reward is a genius concept. Simple, effective, highly motivational and something that you should be taking part in. Collectively we can make a real difference to the lives of those who deserve our thanks and applause.“

    Institute of Hospitality and Bespoke Hotels
    Institute of Hospitality and Bespoke Hotels Robin Sheppard, FIH MI, Chairman


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