We are extremely grateful for the constant support, advice and guidance of our fantastic Trustees and Ambassadors. Find out more about them below.


Nicolas Roach

Nicolas Roach – Chair of Trustees

Nicolas Roach is a Chartered Accountant who qualified with Price Waterhouse Coopers in 1995. He has been developing (and retaining) property for over 20 years. Executive Chairman of the Nicolas James Group and Founder of ‘Room to Reward’, it was Nicolas Roach’s ownership of what is fast becoming one of the UK’s most exciting luxury hotel groups, ‘Harbour Hotels’, that opened his eyes to the simple and effective way the hotel industry can say ‘thank you’ to the hidden heroes in charities, through the ‘Room to Reward’ programme.

“Up and down the country, there are so many people who are helping, caring and loving others. We can give those people a break and really make a difference.”

David Guile

David Guile – Trustee

David has over 29 years of hospitality experience, having enjoyed continuous service with 2 leading hotel companies – Forte Hotels and Macdonald Hotels and Resorts.

Having been appointed Chief Executive Officer of Macdonald Hotels and Resorts in 2008, he established the business as a leading UK hotel company with a strong track record of financial success and industry recognition.

Following six successful years as CEO of Macdonald Hotels and Resorts, David stepped down at the end of 2014 to develop his own Executive Leadership Coaching Business. His award-winning debut leadership book, ‘Potential’ was released in early 2017.

Robert Richardson

Robert Richardson – Trustee

Robert Richardson FIH is an award-winning Hotelier and Hospitality Professional who assumed the role of CEO for the Institute of Hospitality in 2021. Robert’s career has seen him working at senior levels within major hotel chains including Hilton Worldwide, IHG and Ramada Jarvis. Most recently, he was General Manager of the “Cave Hotel & Golf Resort” in Kent. Robert is a recipient of several Industry recognised awards including the Southern Enterprise Awards’ Boutique Hospitality Manager of the Year, the Shaw Trust Employer of the Year Award and the Institute of Hospitality Judges’ Special Achievement Award. Robert created the #InspiringHospitalityTalent initiative which works to inspire children from disadvantaged backgrounds into the industry.

Tim Nealon

Tim Nealon – Trustee

Tim started in the property industry in 1999 working in the professional and advisory teams of leading international hotel advisory firms including Jones Lang LaSalle Hotels and Christie and Co before becoming a Partner at Knight Frank Hotels with a split role between their investment and advisory teams. He has a wealth of international hotel experience covering the UK, EU, North America, Caribbean, and Pacific regions. During his career, Tim has focused on delivering high levels of returns to his clients and has advised on over $2 billion of investment into the hotel industry, examples include; Marriot West India Quay, Café Royal, Normandie Hotel (Bulgari) and the Grosvenor House Suites Park Lane in London.

Mark Lever OBE

Mark Lever – Trustee

Mark Lever became CEO of Helpforce in June 2019, having previously led the National Autistic Society.

Helpforce are creating a future where volunteering in the NHS can be part of our everyday lives – where there’s always a helping hand when you need it most.

“There are thousands of volunteers who work tirelessly to make a difference to people’s lives, and it’s really brilliant to have the opportunity to make a difference to theirs too.”


Robin Sheppard - Chair: Bespoke Hotels

Robin Sheppard co-founded Bespoke Hotel Management in 2000 and has grown the group’s portfolio to now own or manage an eclectic mix of 170+ properties.

A former Chair of the Institute of Hospitality, Robin has won a plethora of awards, including the Queens Award to industry for export achievement, ‘Hotel of the Year’ four times, Egon Ronay Stars, RAC Blue Ribbons, Michelin Stars and many AA Rosettes.

Lieutenant-General Sir Andrew Gregory - Controller: SSAFA

Lieutenant-General Sir Andrew Gregory, KBE, CB  is a retired British Army officer who served as Chief of Defence People. In September 2016, he became Controller of SSAFA, The Armed Forces charity.

SSAFA seeks to create independence and dignity amongst those we assist; working with Room to Reward allows us to value those who so generously give their time to achieve this outcome.”

Ufi Ibrahim - Chair: Tourism Group for International Trade and Investment

Now Chair for Tourism – All Party Parliamentary Group for International Trade and Investment, Ufi Ibrahim is the former Chief Executive of the British Hospitality Association (BHA), the national trade association for the hospitality and tourism industry, representing more than 40,000 businesses across the UK. She spearheaded groundbreaking initiatives including; the establishment of the Tourism Industry Council, the Agenda ‘300,000 Jobs by 2020’, The Big Hospitality Conversation and The Hospitality & Tourism Summit.

Andrew Grahame - CEO: Farncombe Estate

Andrew Grahame is CEO of Farncombe Estate in Broadway UK, operating hotels in the Cotswolds. Farncombe estate boasts 3 beautiful hotels, all of which are members of SLH. The SLH 2017 Hotel of the Year, Dormy House Hotel and Foxhill Manor and most recently Dormy House was Highly Commended in the 2020 Awards. Farncombe, now with the right leadership team in place, is world-class, dynamic and becoming more successful. Another part of Farncombe’s success was creating a sense of purpose and “One Team” only by ensuring the hotels worked together could they hope to experience the kind of success they have seen. With his team in Broadway they have forged a new type of hospitality, a more relaxed, flexible, personal, guest-centric, experience that has appeal and, most importantly, relevance.

Simon Numphud FIH - Managing Director: AA Media

Simon has spent his entire career in the hospitality industry, from managing hotels and restaurants through to the last twenty years with the Automobile Association. As Managing Director, he is responsible for both AA Hotel and Hospitality services and VisitEngland Assessment services. This includes the various AA and VisitEngland classification and award schemes which in total numbers over 15,000 hospitality businesses.

“What I love about Room to Reward is the simplicity of its purpose. It’s a real win-win for both the charity and the hotel. A great way of supporting charities and communities in a simple, uncomplicated but meaningful way.”

Jane Pendlebury - CEO: HOSPA

Jane Pendlebury is CEO of HOSPA | The Hospitality Professionals Association. Her relationship with HOSPA was first as a sponsor and member, then – after volunteering her time assisting with the annual conference HOSPACE – she was taken on to run the Membership and Events office before being promoted to CEO in early 2016. Kickstarting her career with a degree in hotel management, Jane worked with both chain and independent hotels. Thereafter, she spent many years assisting hotels and restaurants with their technology decisions around Property Management, Point of Sale and Revenue Management. This culminated into a role as VP and General Manager covering Europe for a global hospitality software house.

Jane is an enthusiastic supporter of hospitality and always remains a positive advocate for the industry!

Michael Warren - Managing Director: Harbour Hotels

Michael has been Managing Director of Harbour Hotels for eight years and boasts a remarkable track record of successful hotel openings having led the group during the acquisition and launch of Brighton, Bristol,  Chichester, Guildford, Fowey, Richmond,  Padstow, Sidmouth, Southampton and St  Ives, and more recently Harbour Beach Club Hotel & Spa. Michael’s extensive record in the hospitality sector also includes 13 years working with the reputable Hotel du Vin Group, holding several management and operational positions, including the position of Brand Director. Michael has also held hotel management positions including Chewton Glen Hotel & Spa and is well known for managing hotels to an exceptional standard.

Shelley Hart - CEO: Havering Volunteer Centre

Shelley has been working in the voluntary sector since 2001 and in 2015 embarked on a new challenge; becoming the Founder and CEO of Havering Volunteer Centre (HVC). HVC have now on-boarded more than 4000 people as volunteers, supported over 400 voluntary and community organisations deliver their services and  assisted 315 people to secure paid employment.

Shelley is a true champion of volunteers and the voluntary sector continues to shine a light on not only the importance of having a strong thriving voluntary sector but a strong, community-driven Volunteer Centres.

Andrew Stembridge - Executive Director: Iconic Luxury Hotels

Andrew Stembridge is Executive Director of Iconic Luxury Hotels, a small but exceptional collection of some of the UK’s most notable hotels, including Chewton Glen, Cliveden House, The Lygon Arms, 11 Cadogan Gardens, The Mayfair Townhouse and most recently The Chelsea Townhouse. He was awarded the highly coveted title of ‘Hotelier of the Year’ in 2010, simultaneously becoming Chairman of the Master Innholders, one of his legacy’s being the conception of the MI Aspiring Leaders’ Diploma. Andrew is a staunch supporter of industry charities, having masterminded several long-distance charity cycles. Always keen to develop the leaders of the future, he is an active mentor and a regular contributor at a variety of industry events.

Rohaise Rose-Bristow: Co-owner - The Torridon

Rohaise is an entrepreneur and joint owner of The Torridon, a 58-acre estate that consists of a 30-bedroom resort, a Gastronomy restaurant, a Brasserie restaurant, self-catering boathouse, and an outdoor adventure company. Employing 55 staff, Rohaise, a Qualified Coach and Group Trainer, is the People Director of the company with a focus on offering every member of the team an individually led training and development program. Rohaise also drives the design and excellence within the company and the company has won several industry and tourism awards including the prestigious Independent Hotel of the Year Award at the 2018 Cateys and Five Red Stars in 2019.

Kelly Rixon MBE FIH - Chair: Institute of Hospitality

Kellie started her career in the hospitality industry with holiday centre operators Bourne Leisure. She joined De Vere hotels in 2002. In 2009 Kellie founded the De Vere academy of hospitality, a ground breaking initiative which saw almost 13,000 young people from the furthest part of the society trained and gain employment in the hospitality sector. In 2012 she was awarded two honouree fellowships and an MBE for services to the hospitality industry. Kellie joined the Executive Board of Macdonald Hotels & Resorts in early 2014, before setting up her own HR consultancy Rixon Associates. In 2019, she joined the supervisory board of the Institute of hospitality and in September 2020 was appointed as Chair.

Paul Callingham - Chair: Starboard Hotels

Paul founded Starboard Hotels in 2006, which today is an award-winning owner and operator of world leading franchised hotel brands such as Ibis (Accor), Holiday Inn Express (IHG), Days Inn (Wyndham) and Best Western, situated throughout the UK. Hotels within the portfolio include the Ibis Gatwick, Plymouth, Leicester, Sheffield, and Birmingham Bordesley Circus, Best Western Plus Epping Forest, Best Western Carlton Hotel Blackpool, Days Inn Wetherby, Holiday Inn Express Greenock, Leeds Armouries, Burnley, Tamworth & Ramsgate.

Peter Cashman - CEO: Focus Hotels Management Ltd.

Peter founded Focus Hotels Management with Alun Edwards in June 2007. Focus has established itself as one of the UK’s leading independent management companies with a high quality portfolio of branded and independent hotels across the UK.

“It’s such a simple and brilliant way for the hotel industry to make a difference and say ‘thank you’ to those who do so much for others.”

Andy Townsend - CEO: Legacy Hotels

In 2005, Andy co-founded Legacy Hotels & Resorts as a dedicated full-service management company focused on 3 & 4-star hotels throughout the UK & Southern Spain. Today Legacy Hotels & Resorts owns or manages a little over 2,000 guestrooms across a portfolio of independent or branded assets. Andy is the independent non-executive director of a 200-bedroom hotel, exhibition and convention centre in Skopje, Macedonia and current Chairman for UK Hospitality – Heart of England.

David Rossmaur - Head of Partnerships: Travlet

David has enjoyed a varied career path with senior roles in the media, travel and hospitality industries. At present, he is Head of Partnerships for – a ‘Guest Experience & Digital Concierge Platform’ for accommodation partners across the globe. In his spare time, David has also been known to put pen to paper and has written a few books which have been published, with the most popular being a children’s books series entitled ‘The Queen’s Cat’.


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