We are extremely grateful for the constant support, advice and guidance of our fantastic Trustees and Ambassadors. Find out more about them below.


Nicolas Roach

Nicolas Roach – Chair of Trustees

Nicolas Roach is a Chartered Accountant who qualified with Price Waterhouse Coopers in 1995. He has been developing (and retaining) property for over 20 years. Executive Chairman of the Nicolas James Group and Founder of ‘Room to Reward’, it was Nicolas Roach’s ownership of what is fast becoming one of the UK’s most exciting luxury hotel groups, ‘Harbour Hotels’, that opened his eyes to the simple and effective way the hotel industry can say ‘thank you’ to the hidden heroes in charities, through the ‘Room to Reward’ programme.

“Up and down the country, there are so many people who are helping, caring and loving others. We can give those people a break and really make a difference.”

David Guile

David Guile – Trustee

David has over 29 years of hospitality experience, having enjoyed continuous service with 2 leading hotel companies – Forte Hotels and Macdonald Hotels and Resorts.

Having been appointed Chief Executive Officer of Macdonald Hotels and Resorts in 2008, he established the business as a leading UK hotel company with a strong track record of financial success and industry recognition.

Following six successful years as CEO of Macdonald Hotels and Resorts, David stepped down at the end of 2014 to develop his own Executive Leadership Coaching Business. His award-winning debut leadership book, ‘Potential’ was released in early 2017.

Bob Lowndes

Bob Lowndes – Trustee

With over thirty five years in voluntary sector leadership roles, Bob is delighted to support this brilliant initiative to encourage and support volunteering in our communities.

As Chief Executive Officer of regional charity Autism Wessex for twenty one years, Bob led its development in becoming a large and successful provider of education, social care and advocacy services to those affected by autism across the Wessex region.

More recently, Bob was Director of the Autism Education Trust – a government funded programme to build capacity across the education sector for autistic children and young people in England.


Robin Sheppard - Chair: Bespoke Hotels

Robin Sheppard co-founded Bespoke Hotel Management in 2000 and has grown the group’s portfolio to now own or manage an eclectic mix of 170+ properties.

A former Chair of the Institute of Hospitality, Robin has won a plethora of awards, including the Queens Award to industry for export achievement, ‘Hotel of the Year’ four times, Egon Ronay Stars, RAC Blue Ribbons, Michelin Stars and many AA Rosettes.

Lieutenant-General Sir Andrew Gregory - Controller: SSAFA

Lieutenant-General Sir Andrew Gregory, KBE, CB  is a retired British Army officer who served as Chief of Defence People. In September 2016, he became Controller of SSAFA, The Armed Forces charity.

SSAFA seeks to create independence and dignity amongst those we assist; working with Room to Reward allows us to value those who so generously give their time to achieve this outcome.”

Ufi Ibrahim - Chair: Tourism Group for International Trade and Investment

Now Chair for Tourism – All Party Parliamentary Group for International Trade and Investment, Ufi Ibrahim is the former Chief Executive of the British Hospitality Association (BHA), the national trade association for the hospitality and tourism industry, representing more than 40,000 businesses across the UK. She spearheaded groundbreaking initiatives including; the establishment of the Tourism Industry Council, the Agenda ‘300,000 Jobs by 2020’, The Big Hospitality Conversation and The Hospitality & Tourism Summit.

Simon Numphud FIH - Managing Director: AA Media

Simon has spent his entire career in the hospitality industry, from managing hotels and restaurants through to the last twenty years with the Automobile Association. As Managing Director, he is responsible for both AA Hotel and Hospitality services and VisitEngland Assessment services. This includes the various AA and VisitEngland classification and award schemes which in total numbers over 15,000 hospitality businesses.

Stuart Bailey FIH - CEO: Splendid Hospitality Group

Stuart’s wide-ranging experience and passion for the hospitality industry spans over 30 exciting years and includes senior roles at Hilton Hotels, Forte Hotels and Macdonald Hotels, prior to joining Splendid in 2007. He oversees SHG’s award-winning collection of Hotels and Fast Food Restaurants (KFC) and his transformational approach has been critical to it becoming one of the fastest-growing, privately-owned hospitality groups in the UK.

Peter Ducker FIH - Institute of Hospitality

Peter Ducker FIH has led a distinguished and varied career within the hospitality and travel industry that has included sales and marketing directorships of public companies, a long period as an entrepreneur and the creation of a scheme for measuring the carbon footprint of hotel stays. Peter was Chief Executive of the Institute of Hospitality from 2013-2021. From 2008 to 2012, he was executive director of the Hotel Booking Agents Association.

Mark Lever - CEO: Helpforce

Mark Lever became CEO of Helpforce in June 2019, having previously led the National Autistic Society.

Helpforce are creating a future where volunteering in the NHS can be part of our everyday lives – where there’s always a helping hand when you need it most.

“There are thousands of volunteers who work tirelessly to make a difference to people’s lives, and it’s really brilliant to have the opportunity to make a difference to theirs too.”

Vivek Chadha - Owner/Founder: Nine Group Hotels

Vivek Chadha founded ‘Nine Group’ in 2011 where he saw an opportunity of acquiring Hotels and Developments that were under insolvency. He is a Hotel Owner, Residential Developer and Major Commercial Investor in UK Real Estate.  Nine Group is a Franchisee of ‘IHG’ , ‘Hilton’ and ‘Accor’ and owns and operates various hotels around the UK., acquiring and developing a total of 18 Hotels in less than 6 years and is one of the fastest-growing privately owned Hotel Owners. Nine Group has hotels in around London in Heathrow, North Greenwich and various other cities around the UK.

Paul Callingham - Chair: Starboard Hotels

Paul founded Starboard Hotels in 2006, which today is an award-winning owner and operator of world leading franchised hotel brands such as Ibis (Accor), Holiday Inn Express (IHG), Days Inn (Wyndham) and Best Western, situated throughout the UK. Hotels within the portfolio include the Ibis Gatwick, Plymouth, Leicester, Sheffield, and Birmingham Bordesley Circus, Best Western Plus Epping Forest, Best Western Carlton Hotel Blackpool, Days Inn Wetherby, Holiday Inn Express Greenock, Leeds Armouries, Burnley, Tamworth & Ramsgate.

Tracey Bleakley - Chief Executive: Hospice UK

Tracey was appointed Chief Executive of Hospice UK in 2015. Hospice UK is a national hospice charity which supports and champions the work of more than 200 hospice care providers across the country.

Prior to her role at Hospice, UK Tracey was Chief Executive of the Association of Police and Crime Commissioners and has worked at an executive level in the charitable and public sector since 2009.

Peter Cashman - CEO: Focus Hotels Management Ltd.

Peter founded Focus Hotels Management with Alun Edwards in June 2007. Focus has established itself as one of the UK’s leading independent management companies with a high quality portfolio of branded and independent hotels across the UK.

“It’s such a simple and brilliant way for the hotel industry to make a difference and say ‘thank you’ to those who do so much for others.”

Adam Rowledge - Owner: Rowledge Associates

Adam was General Manager of Georgian House before moving into consultancy.

Adam is a St. Julian Scholar, Guardian Member of industry charity Hospitality Action, Chair of the Sussex Branch of the Institute of Hospitality, member of Institute of Hospitality Supervisory Board, 2012 Acorn Award winner and 2017 British Travel & Hospitality Hall of Fame Young Manager of the Year.

Inderneel Singh - Director: Edwardian Hotels

A Chartered Accountant, Inderneel trained with KPMG before joining Edwardian Hotels London as Business Development Manager.

Inderneel has been General Manager, and subsequently Managing Director, of The May Fair Hotel since 2014.

Andy Townsend - CEO: Legacy Hotels

In 2005, Andy co-founded Legacy Hotels & Resorts as a dedicated full-service management company focused on 3 & 4-star hotels throughout the UK & Southern Spain. Today Legacy Hotels & Resorts owns or manages a little over 2,000 guestrooms across a portfolio of independent or branded assets. Andy is the independent non-executive director of a 200-bedroom hotel, exhibition and convention centre in Skopje, Macedonia and current Chairman for UK Hospitality – Heart of England.

David Rossmaur - Head of Partnerships: Travlet

David has enjoyed a varied career path with senior roles in the media, travel and hospitality industries. At present, he is Head of Partnerships for – a ‘Guest Experience & Digital Concierge Platform’ for accommodation partners across the globe. In his spare time, David has also been known to put pen to paper and has written a few books which have been published, with the most popular being a children’s books series entitled ‘The Queen’s Cat’.


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