We are extremely grateful for the constant support, advice and guidance of our fantastic Trustees and Ambassadors. Read more about the R2R army below.

Discover more about our


Discover more about our



  • Nicolas Roach
    Nicolas Roach Chairman of Nicolas James Group and Harbour Hotels

    “I am absolutely delighted that we have been able to facilitate this initiative. We have all known that there are so many hidden heroes in charities who do amazing work for others and whose efforts often go unsung.”

    Nicolas Roach is a Chartered Accountant who qualified with Price Waterhouse Coopers in 1995. He has been developing (and retaining) property for over 20 years.

    Executive Chairman of the Nicolas James Group and Founder of ‘Room to Reward’, it was Nicolas Roach’s ownership of what is fast becoming one of the UK’s most exciting luxury hotel groups, ‘Harbour Hotels’, that opened his eyes to the simple and effective way the hotel industry can say ‘thank you’ to the hidden heroes in charities, through the ‘Room to Reward’ programme.

    Winner of the AA Hotel Group of the Year 2018, the Harbour Hotel Group now spans 16 coastal, country and city locations across the UK. Each hotel is located in a premium setting, with renowned dining and luxurious facilities. From sensational views to stepping out into the heart of a city, the Group offers an exceptional variety of locations.

  • David Guile
    David Guile Executive Leadership Coach

    David has over 29 years of hospitality experience, having enjoyed continuous service with 2 leading hotel companies – Forte Hotels and Macdonald Hotels and Resorts.

    Having been appointed Chief Executive Officer of Macdonald Hotels and Resorts in 2008, he established the business as a leading UK hotel company with a strong track record of financial success and industry recognition.

    Following six successful years as CEO of Macdonald Hotels and Resorts, David stepped down at the end of 2014 to develop his own Executive Leadership Coaching Business.

    David’s award-winning debut leadership book, ‘Potential’ was released in early 2017.

  • Bob Lowndes
    Bob Lowndes

    With over thirty five years in voluntary sector leadership roles, Bob is delighted to support this brilliant initiative to encourage and support volunteering in our communities.

    As Chief Executive Officer of regional charity Autism Wessex for twenty one years, Bob led its development in becoming a large and successful provider of education, social care and advocacy services to those affected by autism across the Wessex region.

    More recently, Bob was Director of the Autism Education Trust – a government funded programme to build capacity across the education sector for autistic children and young people in England.


  • Lieutenant-General Sir Andrew Gregory
    Lieutenant-General Sir Andrew Gregory CEO, SSAFA - The Armed Forces Charity

    Lieutenant-General Sir Andrew Gregory, KBE, CB  is a retired British Army officer who served as Chief of Defence People. In September 2016, he became Controller SSAFA, The Armed Forces charity.

    “I am delighted to be named as an Ambassador for Room to Reward.  SSAFA, the Armed Forces charity, is proud to have a network of nearly 6,000 volunteers who support those who serve this Nation, veterans and their families when they are in need, assisting over 73,000 people last year. SSAFA seeks to create independence and dignity amongst those we assist; working with Room to Reward allows us to value those who so generously give their time to achieve this outcome.”

  • Robin Sheppard FIH MI
    Robin Sheppard FIH MI Chair, Institute of Hospitality & Executive Chairman, Bespoke Hotels

    Robin Sheppard co-founded Bespoke Hotel Management in 2000 and has grown the group’s portfolio to now own or manage an eclectic mix of 170+ properties.

    Robin has won a plethora of awards, including the Queens Award to industry for export achievement, ‘Hotel of the Year’ four times, Egon Ronay Stars, RAC Blue Ribbons, Michelin Stars and many AA Rosettes.

    He is a Trustee of the Institute of Hospitality and GAIN, the charity support group for Guillain-Barré Syndrome sufferers. Robin is a Visiting Fellow of Oxford Brookes.

    “Room to Reward is a genius concept. Simple, effective and highly motivational. Together we can really make a difference to the lives of those who deserve our thanks and applause.”

  • Peter Ducker FIH
    Peter Ducker FIH Chief Executive, Institute of Hospitality

    Peter Ducker FIH has led a distinguished and varied career within the hospitality and travel industry that has included sales and marketing directorships of public companies, a long period as an entrepreneur and the creation of a scheme for measuring the carbon footprint of hotel stays.

    Peter became the chief executive of the Institute of Hospitality in January 2013. From 2008 to 2012 he was executive director of the Hotel Booking Agents Association.

    “Room to Reward is a fantastic, simple way for the hospitality industry to give back to those who do so much, for so many.”

  • Stuart Bailey FIH
    Stuart Bailey FIH CEO, Splendid Hospitality Group

    Stuart’s wide-ranging experience and passion for the hospitality industry spans over 30 exciting years and includes senior roles at Hilton Hotels, Forte Hotels and Macdonald Hotels, prior to joining Splendid in 2007. He oversees SHG’s award-winning collection of Hotels and Fast Food Restaurants (KFC) and his transformational approach has been critical to it becoming one of the fastest-growing, privately-owned hospitality groups in the UK.

  • Ufi Ibrahim
    Ufi Ibrahim Chair, Tourism - All Party Parliamentary Group for International Trade and Investment

    Ufi Ibrahim is the former Chief Executive of the British Hospitality Association (BHA), the national trade association for the hospitality and tourism industry, representing more than 40,000 businesses across the UK. She spearheaded groundbreaking initiatives including; the establishment of the Tourism Industry Council, the Agenda ‘300,000 Jobs by 2020’, The Big Hospitality Conversation and The Hospitality & Tourism Summit.

  • Simon Numphud, FIH
    Simon Numphud, FIH Managing Director, AA Media

    Simon has spent his entire career in the hospitality industry, from managing hotels and restaurants through to the last twenty years with the Automobile Association. As Managing Director, he is responsible for both AA Hotel and Hospitality services and VisitEngland Assessment services. This includes the various AA and VisitEngland classification and award schemes which in total numbers over 15,000 hospitality businesses.

  • Andy Townsend
    Andy Townsend CEO, Legacy Hotels and Resorts Ltd.

    In 2005, Andy co-founded Legacy Hotels & Resorts as a dedicated full-service management company focused on 3 & 4-star hotels throughout the UK & Southern Spain. Today Legacy Hotels & Resorts owns or manages a little over 2,000 guestrooms across a portfolio of independent or branded assets.

    Andy is the independent non-executive director of a 200-bedroom hotel, exhibition and convention centre in Skopje, Macedonia and current Chairman for UK Hospitality – Heart of England.

  • Paul Callingham
    Paul Callingham Chairman, Starboard Hotels

    Paul founded Starboard Hotels in 2006, which today is an award-winning owner and operator of world leading franchised hotel brands such as Ibis (Accor), Holiday Inn Express (IHG), Days Inn (Wyndham) and Best Western, situated throughout the UK.

    Hotels within the portfolio include the Ibis Gatwick, Plymouth, Leicester, Sheffield, and Birmingham Bordesley Circus, Best Western Plus Epping Forest, Best Western Carlton Hotel Blackpool, Days Inn Wetherby, Holiday Inn Express Greenock, Leeds Armouries, Burnley, Tamworth & Ramsgate.

  • Vivek Chadha
    Vivek Chadha Director/Founder, Nine Group Hotels

    Vivek Chadha founded ‘Nine Group’ in 2011 where he saw an opportunity of acquiring Hotels and Developments that were under insolvency. He is a Hotel Owner, Residential Developer and Major Commercial Investor in UK Real Estate.  Nine Group is a Franchisee of ‘IHG’ , ‘Hilton’ and ‘Accor’ and owns and operates various hotels around the UK. Nine Group managed to acquire and develop a total of 18 Hotels in less than 6 years and is one of the fastest growing privately owned Hotel Owners. Nine Group has hotels in around London in Heathrow, North Greenwich and various other cities around the UK.

  • Tracey Bleakley
    Tracey Bleakley Chief Executive, Hospice UK

    Tracey was appointed Chief Executive of Hospice UK in 2015. Hospice UK is a national hospice charity which supports and champions the work of more than 200 hospice care providers across the country.

    Prior to her role at Hospice, UK Tracey was Chief Executive of the Association of Police and Crime Commissioners and has worked at an executive level in the charitable and public sector since 2009.

  • Mark Lever
    Mark Lever CEO, Helpforce

    Mark Lever became CEO of Helpforce in June 2019, having previously led the National Autistic Society.

    Helpforce are creating a future where volunteering in the NHS can be part of our everyday lives – where there’s always a helping hand when you need it most.

    “There are thousands of volunteers who work tirelessly to make a difference to people’s lives, and it’s really brilliant to have the opportunity to make a difference to theirs too.”

  • Hazel Kilvington
    Hazel Kilvington

    Having joined Banks Sadler in 1996, Hazel has over 20 years’ experience in the MICE industry, working for one of the UK’s most respected event agencies.

    Hazel opened the York branch of Banks Sadler in 2005 and is very proud to see it successfully grow to the 40+ team there is today. Hazel manages supplier relations for the group, looking after long-standing relationships built up over the years with hotels & venues worldwide.

  • Adam Rowledge
    Adam Rowledge Owner, Rowledge Associates

    Adam has been General Manager of Georgian House since September 2015.

    Outside of the hotel, Adam is a St. Julian Scholar, Guardian Member of industry charity Hospitality Action, Chair of the Sussex Branch of the Institute of Hospitality, member of Institute of Hospitality Supervisory Board, 2012 Acorn Award winner and 2017 British Travel & Hospitality Hall of Fame Young Manager of the Year.

  • Inderneel Singh
    Inderneel Singh Director, Edwardian Hotels

    A Chartered Accountant, Inderneel trained with KPMG before joining Edwardian Hotels London as Business Development Manager.

    Inderneel has been General Manager, and subsequently Managing Director, of The May Fair Hotel since 2014.

  • Peter Cashman
    Peter Cashman CEO, Focus Hotels Management

    Peter founded Focus Hotels Management with Alun Edwards in June 2007.

    Focus has established itself as one of the UK’s leading independent management companies with a high quality portfolio of branded and independent hotels across the UK.

    “It’s such a simple and brilliant way for the hotel industry to make a difference and say ‘thank you’ to those who do so much for others.”


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