Room to Reward Aims to Donate £1m of Hotel Stays

Founder and Chair of Trustees Nicolas Roach set out Room Reward’s aim to donate in excess of £1million pounds worth of stays to deserving charity volunteers and frontline staff.

Speaking at Room to Reward’s official Launch Lunch at the St Ermins, London, last week, Nicolas drew the hospitality sector’s attention to the huge number of unsold rooms being wasted each week in the UK.

Nicolas stated: “The total number of unsold rooms each night in the UK is 140,000,” he explained. “That means that with a room rate of only £100, each week the lost value to the industry is £100m per week. We are talking about billions every year – at least £5b is a conservative estimate.”

With this in mind, £1million pounds worth of stays donated to the charity sector represents only 0.02% of the overall number of rooms unsold and wasted each year.

Speakers at the event included Chief Executive of the National Autistic Society, Mark Lever and CEO of the British Hospitality Association Ufi Ibrahim.

During his speech at the event Mark Lever, Chief Executive of the National Autistic Society commented: “As a charity involved in the scheme we have seen first-hand the really positive impact it makes. Without Room to Reward, we wouldn’t be able to recognise the wonderful work of those individuals on the front line, going above and beyond what is expected of them.”

A number of leading charities including, Leonard Cheshire, Scope, Hearing Dogs for Deaf People and Mencap, as well as the NCVO were in attendance, alongside national hotel groups including Bespoke Hotels, Focus Hotels, and the Splendid Hospitality Group.